- NIKE REACT FCB -
The ChallengE
Launch the new Nike React running shoe with a notorious brand activation.
The Idea
For a running shoe that is like no other we wanted to do something that has never been done before in the world of running. With the help of Sergi Roberto we transformed the world's most famous football stadium into a running course for 30 lucky Nike app members to come and discover Nike React.
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ART DIRECTION
LATERAL-THINKING
